German Packaging Museum honours the “Fanta Classic” Edition
The Coca-Cola Company is in a party mood – and for the second time already this autumn. After Coca-Cola Life’s returnable rPET-bottle received the German Packaging Prize for Design and Sustainability in September, its “sister bottle” has now received further recognition. The German Packaging Museum declared the “Fanta Classic Edition” 2015 Packaging of the Year thereby recognising its role as a classic and acknowledging the company’s courage to place the Loewy design from 1955 on the market again – 60 years later and with no change.
Hardly anyone knows that the Fanta brand actually originates from Germany – from 1940, to be precise, when raw materials were scarce during WWII. Germany was at war with the United States – the essential ingredients for the popular Coca-Cola soda were missing. In order to continue production a Coca Cola team in Essen was commissioned by the then General Manager of Coca-Cola GmbH, Max Keith, to develop a new soft drink – Fanta. The principal ingredient was whey, a by-product resulting from the production of quark and cheese, which were also available in sufficient amounts during war times.
The name is said to be the result of a then competition among employees – modelled after the term fantastic. Today, Fanta is available in over 70 flavours and in more than 200 countries. Every day some 130 million bottles of Fanta are sold across shop counters worldwide.