© www.glowbus.de

Fanta Retro: Only available in the classic brown, grooved glass bottle bearing the orange “twin-peak” logo label. © www.glowbus.de

Pomp and Circumstance for an “Old Lady”

German Packaging Museum honours the “Fanta Classic” Edition

© www.glowbus.de

The TV commercial to commemorate Fanta’s 75th anniversary echoed that “good old days” feel. Critics related this strapline to the war and made the company discontinue broadcasting. This, however, did not affect the product’s popularity in any way. © www.glowbus.de

75 Years of Fanta – Made in Germany

Classics captivate! As 2015 Packaging of the Year the original design by French-American Raymond Loewy from 1955 convinced the jury of the German Packaging Museum. © Coca-Cola Deutschland

Classics captivate! As 2015 Packaging of the Year the original design by French-American Raymond Loewy from 1955 convinced the jury of the German Packaging Museum. © Coca-Cola Deutschland

Global success! Every day in 200 countries some 130 million bottles of Fanta are sold across shop counters. © Alfonso Jimenez / Flickr.com

Global success! Every day in 200 countries some 130 million bottles of Fanta are sold across shop counters. © Alfonso Jimenez / Flickr.com

'Coca Cola Life Stevia' received the German Packaging Award in September 2015. © Mike Mozart / Flickr.com

'Coca Cola Life Stevia' received the German Packaging Award in September 2015. © Mike Mozart / Flickr.com

© www.glowbus.de

The jury of the German Packaging Museum felt the decision to re-launch, unchanged, the inimitable shape and touch of the original bottle 60 years on was a courageous and historic move. © www.glowbus.de

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