To sell high-quality spirits, the value of the brand is often communicated by the shape, colour and finishing, such as embossing and engraving. Photograph: O-I

To sell high-quality spirits, the value of the brand is often communicated by the shape, colour and finishing, such as embossing and engraving. Photograph: O-I

Rocking for Rocker Spirits

A speedometer to indicate the high level of good taste. Photograph: Rocker Spirits

A speedometer to indicate the high level of good taste. Photograph: Rocker Spirits

TIGHTLY PACKED