Print techniology in particularly high demand
The growing demand for packaging also benefits the print industry. Packaging and label printing is said to account for over Euro 470 billion and, hence, almost 50% of the entire print industry business worldwide. Although digital printing still has a small market share of approximately 2.5% of global packaging printing, industry insiders see annual growth rates of over 13%, especially for these new technical processes emerging over the next five years. Germany sees more and more cooperations between machine manufacturers, print and paper technology suppliers and VDMA, the German Engineering Federation: smart packaging solutions are hoped to prevent counterfeit products, guarantee uninterrupted cooling chains and allow valuable shipments to be tracked precisely.
Prevent food loss
The food industry has a special concern: every year the food and beverages that perish or are disposed of unused, amount to some 1.3 billion tons – in some regions this corresponds to 20%-40% of all available foodstuffs. With more resistant and durable packaging transport damage can be prevented; innovative film coatings allow consumers to judge the edibility of the contents from outside and food-compatible, water-based printing inks also help fight hunger around the globe. By 2018 further ground-breaking innovations are guaranteed to enhance the packaging market.