Old packaging still with a discreet warning label but without images.

Old packaging still with a discreet warning label but without images. In the run-up to the new packaging directive the opponents struggled for every inch and the initially 75% of surface ended up as 65% with warning label and shocking images. Photo: Björn Wylezich / fotolia.com

Shocking Packaging - EU tobacco directive limits cigarette box design

Still a familiar sight at check-out counters: tobacco packaging without horror images. Photo: oneblink1 / fotolia.com

Still a familiar sight at check-out counters: tobacco packaging without horror images. The tobacco industry has been busy pre-producing and this is why the new packaging is only expected to show up on German retail shelves in the course of the year. Photo: oneblink1 / fotolia.com

The aesthetic looks of every-day objects

Cigarette sales are going down. Advertising bans, warning notes and tax increases are putting pressure on the tobacco industry. Business, however, is bright. Photo: graja / fotolia.com

Cigarette sales are going down. Advertising bans, warning notes and tax increases are putting pressure on the tobacco industry. Business, however, is bright. Higher prices, new markets and product developments make the smokers’ industry look to the future with optimism. Photo: graja / fotolia.com

Minimised design

31 May is World Non-Smokers Day: in 2016 it comes under the motto "Get ready for plain packaging - Mach Dich bereit für die Einheitspackung". Photo: REDSTARSTUDIO / fotolia.com.

31 May is World Non-Smokers Day: in 2016 it comes under the motto "Get ready for plain packaging - Mach Dich bereit für die Einheitspackung". Photo: REDSTARSTUDIO / fotolia.com.

Fear of “plain packaging”

Further Information

11/23/2015

From corrugated paperboard to an origami Lexus

The market has now been enriched by yet another luxury car – the new Lexus IS Saloon. In this instance, however, it has taken the form of a unique item in an unusual guise, as it is made entirely from corrugated paperboard.
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