Packaging with new dimensions: Using innovative technologies becomes a linking element between real and digital worlds. Photo: ldprod - Fotolia.com

Packaging with new dimensions: Using innovative technologies becomes a linking element between real and digital worlds. Photo: ldprod - Fotolia.com

Snackertainment

Merging real and digital worlds

Youtube my break

Consumer-focused packaging trends

Allround customer focus during a KitKat break. Collaboration between Nestlé and Google matches the trend towards digitisation. Photo: Nestlé UK

Allround customer focus during a KitKat break. Collaboration between Nestlé and Google matches the trend towards digitisation. Photo: Nestlé UK

Innovative packaging does not always have to involve materials or technology. This has been proved by joint projects conducted by Nestlé and Google. Photo: Nestlé

Innovative packaging does not always have to involve materials or technology. This has been proved by joint projects conducted by Nestlé and Google. Photo: Nestlé

TIGHTLY PACKED

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