For the 2018 Winter Olympics Coca-Cola is launching special editions featuring the names of 4 US athletes on the US market. Photo: The Coca-Cola Company

For the 2018 Winter Olympics Coca-Cola is launching special editions featuring the names of 4 US athletes on the US market. Photo: The Coca-Cola Company

Sports year 2018: custom packaging doubles as marketing tool

Featuring Ronaldo on Coke bottles

“Kinderschokolade” bars during the European Cup in 2016 featured childhood photos of players in the German national squad. Photo: Ferrero

“Kinderschokolade” bars during the European Cup in 2016 featured childhood photos of players in the German national squad. Photo: Ferrero

Special edition all about sports

Not only food packaging is capitalised on as a marketing platform. Samsung’s new smartphone also reflects the Olympic idea on its packaging. Photo: Samsung

Not only food packaging is capitalised on as a marketing platform. Samsung’s new smartphone also reflects the Olympic idea on its packaging. Photo: Samsung

Even Omega presents its “Olympia” watch in matching packaging. Photo: Omega

Even Omega presents its “Olympia” watch in matching packaging. Photo: Omega

Packaging does the trick

TIGHTLY PACKED