Those buying "Share" products make a donation for a person in need at the same time. Photo: Gene Glover & Viktor Strasse / Share Foods

Those buying "Share" products make a donation for a person in need at the same time. Photo: Gene Glover & Viktor Strasse / Share Foods

The 1 on 1 principle

1 purchase = 1 donation

Packaged message

Example of Lipstick

Photo: www.stop-the-water-while-using-me.com

The creative minds behind the Hamburg cosmetics brand “Stop the Water while using me!” are also using their product packaging as a “canvas” for advertising. They aim to encourage consumers to turn off the tap when using their products. Photo: www.stop-the-water-while-using-me.com

TIGHTLY PACKED