A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

The unboxing experience as part of brand communication

A positive unboxing experience improves the brand image and can strengthen customer loyalty. Photo: #229206705, Vlogger is excited about a new sportswear product © Jacob Lund, www.fotolia.com

A positive unboxing experience improves the brand image and can strengthen customer loyalty. Photo: #229206705, Vlogger is excited about a new sportswear product © Jacob Lund, www.fotolia.com

Appealing to the emotions

Greater appreciation

TIGHTLY PACKED