© Lindt & Sprüngli/ © HARIBO GmbH & Co. KG

According to the German Federal Court of Justice there is no danger of confusing the chocolate bear and the fruit gum bear. Haribo felt that its trademark had been violated, but recently lost its court case against Lindt & Sprüngli about the bear with the red ribbon.

This packaging is protected!

When brand owners argue about the form and colour of their packaging

Patents on colours and shapes

Blue... bluer... bluest

 © Beiersdorf AG
© Unilever

Bears aren't bears

Protected designations of origin

 © www.gov.uk

Three EU quality seals are in place, encouraging diversity in agricultural production, protecting product names from misuse and imitation and helping consumers by giving them information about the specific character of a product. © www.gov.uk

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