Nutella jar as a one-off piece: Polka dots, stripes, flowers – millions of different designs are available to choose from. Photo: Ferrero

Nutella jar as a one-off piece: Polka dots, stripes, flowers – millions of different designs are available to choose from. Photo: Ferrero

Unique!

Seven million jars – one algorithm

Colourful and unique was also the name of the game for Coca-Cola. 2014 saw two million individual labels being produced for Diet Coke. Photo: The Coca-Cola Company

Colourful and unique was also the name of the game for Coca-Cola. 2014 saw two million individual labels being produced for Diet Coke. Photo: The Coca-Cola Company

From Italy to France to Germany

Photo: The Absolut Company AB

Absolut Vodka pioneered individualised design campaigns. The Swedes issue new special edition bottles at regular intervals and all of them are way too beautiful to throw away. Photo: The Absolut Company AB

It’s mine

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