THE CONFECTIONERY INDUSTRY IS A STABLE INDUSTRY. Despite the sizable amount of 32 kilos per capita and per year, the craving for sweets keeps on growing – for new tastes, textures, forms and for new packaging. At the same time, the cost for everything is increasing. However, there is an excellent recipe for the industry: New concepts, fresh ideas and efficient technologies. Halloren shows how.
1,500 EXHIBITORS ARE FROM THE CONFECTIONERY SECTOR.
FRESH TRADITION.. Halloren survived two world wars, name changes, conversions and expropriation and constantly needed to reinvent itself. It combined old handicraft with zeitgeist. Today the spirit of the business circles around a melt-in-the-mouth core: The Halloren Kugel (chocolate ball).
CHOCOLATE WITH SALT. “Halloren“ belonged to the respected salters from Halle. While working, they wore guild garments with big round buttons– the inspiration for the Halloren Kugel (chocolate ball), which was created in 1952 by the VEB Schokoladenfabrik Halloren and became the most popular sweet in the GDR. Today, you will find the large Halloren confectionery selection in well-assorted confectionery shops– in 150 countries.
JUST AS IMPORTANT AS CACAO AND TIME: INNOVATION.
THE BALL IS ROLLING. 700 employees in the areas of ‘confectionery', 'chocolate' and 'industry' are getting ready for growth – with strategic acquisitions, the most modern production lines and exciting innovations: Therefore, the latest Oh lá lá creation does not only convince with its taste and design but also with an innovative barrier film. This will definitely protect the chocolates against mineral oil migration, water vapours, odours and aromas 6 months long. But not against being eaten by chocolate lovers…
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