It is often labels that prompt shoppers to buy wine. Photo: © fotografie.kim

It is often labels that prompt shoppers to buy wine. Photo: © fotografie.kim

Well selected or glue-it-yourself

Consistency promotes recognition

Peter Schweiger sends a clear message about the maturity of his wine through design. The hands of the clock point to 4 o’clock – before April no wine of the previous year’s vintage is put on the marke

Peter Schweiger sends a clear message about the maturity of his wine through design. The hands of the clock point to 4 o’clock – before April no wine of the previous year’s vintage is put on the market. Photo: Weingut Peter Schweiger

Wines made by Emil Bauer & Söhne’s wine-growing estate provoke shoppers with striking labels. Photo: Weingut Emil Bauer & Söhne

Wines made by Emil Bauer & Söhne’s wine-growing estate provoke shoppers with striking labels. Photo: Weingut Emil Bauer & Söhne

Plain to opulent

The raised middle finger subtitled ‘Fuck off Intolerance’ on the label of Fred Strieth’s Rheingau wine is a statement against intolerance and racism. Photo: Weingut Strieth.

The raised middle finger subtitled ‘Fuck off Intolerance’ on the label of Fred Strieth’s Rheingau wine is a statement against intolerance and racism. Photo: Weingut Strieth.

Lean information

Catchy names

As personal as it gets: with glue-it-yourself wine labels. Photo: Michael Felix Kijac, Kolorit Design

As personal as it gets: with glue-it-yourself wine labels. Photo: Michael Felix Kijac, Kolorit Design

Glue-it-yourself

TIGHTLY PACKED