90s super model Linda Evangelista is the face of the campaign for Fresh Couture by Moschino. Photo: Steven Meisel for Moschino

90s super model Linda Evangelista is the face of the campaign for Fresh Couture by Moschino. Photo: Steven Meisel for Moschino

When everyone is only talking about the packaging - Eau de Toilette in a window-cleaner bottle thrills the ladies

At his first runway show in Milan the Creative Director of fashion label Moschino sent models onto the catwalk wearing designs mimicking food wrappers. Photo: Moschino

At his first runway show in Milan the Creative Director of fashion label Moschino sent models onto the catwalk wearing designs mimicking food wrappers. Photo: Moschino

The aesthetic looks of every-day objects

Unique combination of quirky bottle and luxury scent: Eau de Toilette by Moschino. The spray top, however, is only a gimmick. Photo: Moschino

Unique combination of quirky bottle and luxury scent: Eau de Toilette by Moschino. The spray top, however, is only a gimmick. Photo: Moschino

Luxury fragrance meets ordinary household spray cleaner

Unique combination of quirky bottle and luxury scent: Eau de Toilette by Moschino. The spray top, however, is only a gimmick. Photo: Moschino

Unique combination of quirky bottle and luxury scent: Eau de Toilette by Moschino. The spray top, however, is only a gimmick. Photo: Moschino

The beauty of a bottle

In 2016 the coveted industry award from the Fragrance Foundation Deutschland e.V.’ went to Marc Jacobs for his fragrance packaging in the shape of a hand bag for “Decadence”. Photo: DUFTSTARS 2016

Whether “Fresh Couture” will become the 2017 fragrance bottle of the year is “in the stars”. In 2016 the coveted DUFTSTARS industry award from the Fragrance Foundation Deutschland e.V.’ went to Marc Jacobs for his fragrance packaging in the shape of a hand bag for “Decadence”. Photo: DUFTSTARS 2016


Further information

13/01/2016

Uniform labelling on cosmetics packaging

Consumer information has to be readily visible on packaging units or replaced by a book symbol (finger pointing to a book) in the event of lack of space, not only on food but also on bodycare products. So far applicable in the EU this regulation is now to become valid worldwide.
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