Will electronic displays take the place of paper labels in future?
Reading product information on interactive screens. In cooperation with another British company “Novalia”, University of Sheffield staff have developed flexible displays for pharmaceutical and food packaging, which could very soon take the place of paper labels. This innovative packaging solution is designed to ease drug administration for patients, on the one hand, and to reduce fraud, on the other. Furthermore, integrated LED lighting ensures attention-grabbing PoS placement.
Final testing under way
Already last year new Aspirin tablet packets were equipped with mini screens in a trial run. A broad-based roll-out of this interactive product information will only become reality though over the coming four years, say experts. At present this technology is primarily used for paper boxes but soon other packaging materials are to follow.
To grant consumers easy and fast access to information, manufacturers are increasingly turning to packaging inserts attached to the packaging of the products themselves:
1. Edelmann GmbH developed one solution in cooperation with Schreiner MediPharm. Multi-lingual product information is no longer imprinted on labels or package inserts but in a booklet glued to the outside of the folding box. This way it is easily accessible, readable even before opening the original package and loss protected, nevertheless. The top film layer eases opening and re-closing; security inks are used to prevent counterfeiting.
2. Essentras’ ten-page ‘PLURIUM™ LEAFLET’ also comes in several languages and is glued to the outside of the tablet box. This prevents possible injuries caused by staples or other types of fastening. Coloured backgrounds for individual paragraphs ease the search for specific information.
3. The Gerresheimer Duma Combi-Container has a separate compartment for the product data sheet. After convenient removal consumers can simply store the insert inside the pack without any cumbersome folding. This space provides the producer with extra space for individual marketing design and branding.
Once a year employees of the Internet platform Healthcare Packaging recognise outstanding pharmaceutical packaging designs. For 2016 the results are in – and below we introduce you to seven of the 20 particularly user-friendly, sustainable, innovative or original winners.