interpack Magazine

Karaoke Packaging: how eye-catching multi-media packaging influences the customer experience
As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
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Packaging for Children
Children like anything sweet and colourful but – as a rule – they don’t like taking medicine. However, original packaging designs and “join-in” ideas can make it very easy to convince the little ones of healthy food and necessary drugs.
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Lifestyle Trend: Canned Wine
Good bottles of wine have to come with a cork. This was the widespread opinion held by wine experts several decades ago. Over time the sector has opened up to numerous other packaging solutions – including aluminium cans.
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Packaging for Eternity
You can prevent food from perishing long term by preserving, freezing or freeze-drying it. However, one thing you cannot forego is packaging.
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Packaging: Ready to go
Germans love burgers, Brits choose Chinese and the French prefer to eat local. Everybody's different. One thing is for sure: Practical packaging and ready made meals are a part of our everyday life.
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McDonald’s: Packaging conveys the Brand
A handbag made out of a Big Mac© folding box, shoes with drinking-straw-studded heels or a backpack made out of a hamburger bag – this is how fast-food chain McDonald’s staged its packaging re-launch for the media.
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Special packaging on flights
When a flight starts early in the morning, passengers are often very happy to receive a morning snack. To make sure it’s a delight to their taste buds, it needs to meet a few requirements – including the right packaging.
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Packaging with Scents
Scents seduce – and this not only holds true for people. Consumers’ sense of smell is also increasingly moving to the foreground when it comes to packaging – alongside looks and touch.
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Braille on personalised Kellogg’s packaging
Braille has been an EU-wide requirement for pharmaceutical packaging for over a decade now. However, when it comes to bakery products, it is still quite rare. Kellogg’s are now going to change this – with stickers for personal messages in Braille.
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Bottles instead of the Watering Can
Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
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