The main task of packaging is to protect the product inside. Arguably, this is most evident and important in the food and pharmaceuticals segments. After all, these packaged products are meant to be absorbed by the human body.
So it’s even more important that consumers be able to rely on the packaging to do its job in these areas. However, in addition to direct product safety, packaging can also offer unexpected added value. The industry is already contributing improvements in the area of food waste through innovative packaging solutions. But how can intelligent packaging design contribute to households throwing away less unconsumed food? What possibilities do QR codes offer in order to provide consumers with additional information about products? And how can packaging show, beyond the simple use of writing, that the food within is no longer suitable for consumption?
Nowadays, packaging can be far more than “just” packaging.