Can manufacturers ignore demographic developments?
That’s a difficult question to answer. They probably need to adapt to demographic developments, or else they will lose out on revenue. After all, you can only sell your products well if you have satisfied customers. In the future there will be more and more customers who expect products and packages without stumbling blocks. Any manufacturer with more customer-friendly packaging is therefore ahead of the pack among the competition.
Is barrier-free packaging more expensive?
Not necessarily. Good packaging design can be achieved with a few simple means. Quite often barriers can be reduced by changing the display on the packaging, such as using a bigger font or clearer colours.
Does the packaging design suffer if it is barrier-free?
Not at all. I do believe that good packaging design is always barrier-free as well.
What does a perfectly barrier-free package look like? And what does it need to achieve?
What distinguishes good barrier-free packaging is a clear structure and a uniform design. All printed information must be nicely legible and easy to understand. Important details, such as allergy advice, must be highlighted, so that it can be found straightaway. And of course the packaging must be easy to open, with an opening principle that the customer can intuitively understand.