As early as 2015, Danish brewery Carlsberg launched a project to develop a bottle made out of sustainably gained wood fibres, the Green Fibre Bottle. According to company statements, they are about to make a breakthrough: The world’s first paper beer bottle is 100 percent bio-based and fully recyclable.
The development of the Green Fibre Bottle, which is made out of wood fibres, was launched in 2015 as a joint project between Carlsberg, innovation experts ecoXpac, the packaging company BillerudKorsnäs and the Technical University of Denmark. In April 2019, BillerudKorsnäs and bottle manufacturer ALPLA founded Paboco, the paper bottle company, with the exact same goal. Merely months later, in mid-October 2019, they were joined by other large, international companies, among them Carlsberg, L’Oreal, the Coca-Cola Company, the Absolut Company and Avantium, a technology company.