In March 2019, the Austrians celebrated the 90th anniversary of the very first bottling of Coca-Cola’s popular soft drink with a special edition 0.33 litre glass bottle with a distinctly vintage style. Now, the motto in Germany is “Think big”, with the introduction of a vintage-style and reusable 1 litre glass Coca-Cola bottle for the Coca-Cola and Coca-Cola Zero Sugar varieties.
SUCCESSFUL COMEBACK: VINTAGE-STYLE COCA-COLA BOTTLE WITH NEW LETTERING
On 8 April 1929, the first bottle of Coca-Cola was produced in Germany. However, today’s special edition has quite a different volume. Back then, only 0.2 litres of the sugary drink were bottled. And the packaging’s design has also changed: the lettering on the modern labels has been shortened. Instead of Coca-Cola, today the labels just say “Coke”.
COCA-COLA STRANGER THINGS UPSIDE-DOWN BEVERAGE CAN
However, bottling in 1929 is not the only thing the Coca-Cola Company is looking back on this year. It has now been exactly three years since the US television show “Stranger Things” premièred on Netflix. The launch of the popular mystery show’s third season coincided with the American national holiday on 4 July 2019. The show is set in the small town of Hawkins in 1985—and one of its themes is the history of “New Coke”. This is the unofficial name of the original beverage’s successor, which was brought to market 34 years ago. However, as New Coke did not achieve the expected success, it was taken off the market again after just a few weeks.
Now, the soft drink manufacturer and the streaming service have joined forces to celebrate the 1980s. And to do so, Coca-Cola threw a party in Spitalfields, UK, on 11 July 2019. Here, fans could play their hearts out on arcade games as seen on the show and purchase one of the 800 limited edition Coca-Cola x Stranger Things Upside Down beverage cans. In addition, other special editions of the New Coke and Stranger Things bottle assortment can be purchased online at the Cokestore.