It was in fact an Easter egg hunt that recently drew attention to Cadbury
. What had caused the stir – even reaching Prime Minister Theresa May – was the fact that Cadbury, which belongs to the Mondelez Group, had downgraded the Easter egg hunt to a simple egg hunt. The first one to express public irritation was the Archbishop of York, and his words were soon followed by an official statement from the Church of England. Finally, it was the Prime Minister herself – the daughter of a vicar – who expressed indignation on TV.
Cadbury has sponsored over 300 traditional egg hunts throughout the country for 10 years now. Year on year, they are held at National Trust stately homes. The National Trust, however, rejected such allegations and pointed out that the word Easter did in fact feature on its website. Cadbury had already hit the headlines a year ago because its confectionery packaging no longer mentioned Easter eggs, but simply called them eggs. Reacting to accusations from irate customers, Cadbury explained that the word Easter could still be found on the reverse of the packaging. They also pointed out that the packaging design was sufficiently Easter-like, so that everyone, including children, could easily associate the products with this most important Christian festival.