With its two separate chambers hermetically sealed with film - one filled with a milk chocolate cream and crispy balls and the other containing a toy - Kinder Joy was originally designed for markets in warmer regions. But it now seems to be the suitable product for that long-aspired US market launch. Here, unlike in a Kinder Egg, the object is not completely surrounded by confectionery – therefore making it acceptable for the Food and Drugs Administration or FDA.
To obtain prime placement on the US market the Italians treated themselves to a costly marketing campaign with prime-time TV commercials during the Oscars in early March 2018 thereby surely addressing the target group of mothers. This is but small consolation for Leslie Dannelly though. She has been fighting for the legalisation of the original Kinder Egg since 2011 and has set up a “Free the Egg” petition calling for the introduction of this popular confectionery.