Whenever German consumers hear the words Quality. Chocolate. Squared., they immediately think of Ritter Sport chocolate – and have done for almost fifty years. After all, the chocolate brand, manufactured by Alfred Ritter GmbH & Co. KG, has been around for nearly one hundred years. But the iconic packaging and its sweet content are popular outside of Germany as well. In over one hundred countries around the world, the legendary snap can now be heard, signalling that another bar of chocolate has been opened. And these squared bars have been tempting customers since 1932.
In 1932, Alfred Ritter’s wife and company co-founder, Clara Ritter, came up with the idea of manufacturing what she called sport chocolate, set apart from all other chocolate bars by its square shape. Clara’s aim: To create a 100 gram bar of chocolate that fits inside a sports jacket. Since then, the patented, square packaging with its four equally long sides has taken the world by storm: Today, around 30 different flavours are sold throughout the world, from traditional milk chocolate to a vegan version made out of sesame. Ritter Sport owes its high recognition value to its square shape and practical size, which have remained unchanged since the chocolate’s creation. Since the 1980s, the company logo has also remained the same: the word Ritter is printed in curved lettering, with the word Sport in block capitals below, framed by a square.