The group now also wants to transfer this successful campaign to other European countries. Only two months after the campaign launch – during which another 2.6 million
jars, all of them featuring different decorations, had been produced in France – the colourful patterns have now also been available on German supermarket shelves since January 2018. Here, the agency ‘Zum goldenen Hirschen Hamburg Dammtor’ handles the accompanying media campaign
. Each campaign jar contains a raffle code. A winning code gets you a limited-edition Nutella luminaire lid with integrated small LEDs. This up-cycling concept was already used by the group for the French campaign.