LOOKING GOOD. No one needs to worry about the cosmetics industry. It is growing. In order not to show its age, it cannot ignore innovation. And sometimes, the most innovative of companies are not actually the youngest.
IT IS NOT ALL ABOUT BEAUTY. No one in 1921 would have thought that in Switzerland's tranquil Arlesheim that anthroposophy – human wisdom – would one day see the establishment of an internationally-operating cosmetic and therapeutic-product company.
GOOD 1,500 COMPANIES SUPPORT CULTIVATED GROWTH.
YOUNGER THAN EVER BEFORE. WELEDA already practised biologically-dynamic agriculture, before the term "organic" had even been thought up. Right up until today, all raw materials in WELEDA gardens across the globe are cultivated in accordance with anthroposophical principles. "Only when at every point along the production chain is handled diligently and carefully, will the result be good.“ That is why WELEDA also uses highly-modern systems for its packaging, for example, bag-in-bottle technology.
THE MORE SENSITIVE THE CONTENTS ARE, THE MORE INTELLIGENT THE PACKAGING MUST BE.
HOLISTIC CORPORATE STRATEGY. The company is the primordial mother of the natural-cosmetics boom, and its products are available from Arlesheim to Alaska. The company's comprehensive overview goes far beyond just its own products. It offers academies for naturopathic cosmetics and medicine, further training for midwives, medical doctors, non-medical doctors and pharmacists and is active in issues relevant for society.