Hot chocolate tastes best with orange and white
It’s a fascinating subject which has even attracted the attention of researchers, and so there have been quite a few studies by now – for instance, the vending cup test by Charles Spence, psychologist at Oxford University, and Betina Piqueras-Fiszman from the Polytechnic University of Valencia. Respondents were asked to test four different varieties of hot chocolate, served in plastic cups in different colours: white, light brown, orange and red. The chocolate, however, was always the same, each time served in two varieties: sweetened and unsweetened.
It turned out that the respondents enjoyed their hot chocolate most when it was served in an orange cup. Brown cups, too, added a positive element to the flavour. On the other hand, red and white cups ended up at the bottom of the taste scale. But while the colour of the cup clearly impacted the perception of taste, the colour design of the packaging had less of an impact on the respondents’ sense of smell. Light brown cups were only marginally ahead of the pack. It was similar with sweetness. However, the researchers were unable to determine what exactly is responsible for controlling the impact on our perception of taste.