The wonky veg
– packaged carrots, parsnips and cucumbers – that is sold at some Tesco stores (UK supermarket chain
) probably wouldn’t win a beauty contest. But, starting in 2016, this is precisely what is currently on offer at 200 selected supermarkets, targeting customers who are price-conscious, environment-conscious and socially aware. The products are indeed a bit wonky, come in different colours and are occasionally on the small side – qualities which most of us would regard as unattractive, so that we wouldn’t necessarily make them our first choice. However, these products are perfectly alright and indeed edible. In fact, quite often they get thrown away unnecessarily.