Starry – what packaging can reveal about its products.
Australia and New Zealand
already have them, the USA are discussing their introduction and in Europe they were already refused years ago: striking, intuitive and easy to understand food labels on packaging units designed to tell consumers at first sight how healthy a product is. In Australia and New Zealand the system consists of five “Health Stars”
printed onto the front of the packet. The more stars a product has the higher the nutritional value.
But the system apparently so simple and beneficial at first sight, has its drawbacks. On the one hand, producers in New Zealand, for example, are free to decide whether they want to use it or not. On the other hand, there are some companies trying to make their products look healthier than they really are with the help of these ratings.