Retail is being modernized; supermarkets are coming out on top against specialist stores with unpackaged wares. In addition, the increasing number of single-person households means that packaging sizes need to be smaller and practical designs for take-aways are needed.
The packaging manufacturers will find it easy to adjust to these changes in consumer behaviour because there are no standard regulations on packaging sizes. A carton of milk could retail in bottles measuring just under a litre or 0.83 litre bottles.
In addition, a pilot project for labelling milk and dairy products has been running since December 2018. If they so wish, manufacturers can print information detailing the entire supply chain, from the cowshed to the point of sale, on their packaging. This means that end consumers don’t have to put in hours of research to track their produce, circulation of poor quality goods is reduced and logistics becomes more efficient for transportation and retail.
Manufacturers can also choose to label their food packaging with the traffic light system. Here, a colour code is used (red, yellow and green) to show the proportions of sugar, salt and fat in 100g of the product. The colours show the consumer how healthy the product is at a glance.