According to a logistics study carried out among 518 online retailers by e-commerce association Händlerbund, a mere 38 percent have introduced sustainable packaging. Zalando is one of them. In Germany, the company plays a leading role with its sustainability strategy. In a move to become Europe’s leading platform for sustainable fashion, Zalando is prioritising its packaging. In its e-commerce business, Zalando sees saving CO2 as well as waste as a key aspect, and also plans to replace the plastic bags currently used for beauty products with reusable paper ones.
The company already packs garments in thin protective covers made of up to 60% recycled plastic. Zalando claims to have thus reduced its consumption of non-recycled plastic by almost 626 tonnes in the space of one year. By 2020, any packaging produced by Zalando is to be 100% sustainable. The company aims to achieve the same goal in the medium term with packaging produced by its partners.
In September, Zalando will also launch a four-week testing phase in the course of which it will ship products in reusable packaging. During this period, around 10,000 customers in Finland, Norway, Sweden and Denmark will receive their orders in mailing envelopes that they can return at a later date, thus ensuring that the envelopes can be used again and again. This reduces packaging waste and saves CO2.