The high-performance running shoe FUTURECRAFT.LOOP, presented in Spring 2019, is also built around recycling. The main draw for this innovation is that all of its materials are completely recyclable. With the Parley shoe, Adidas focused on using ocean plastic. With the FUTURECRAFT.LOOP, the German company wants to completely close the production loop.
All of the materials used in the shoe can be fully recycled. The soles, upper and laces are all made from the same material: thermoplastic polyurethane (TPU), a plastic. When it comes to connecting the individual components together, artificial colours and adhesives are done away with. This means that the shoe can be deconstructed into its individual parts without any issues once it has been used. These are then washed, melted and remoulded into a new shoe, the quality of which remains as high as the original shoe.
In any case, Adidas needs consumers’ help to execute this plan as the FUTURECRAFT.LOOPs need to be dispensed with at an Adidas shop.