However, UK manufacturers aren’t the only ones with creative ideas. A very similar idea goes back to 2012 when the marketing specialists at Burlington came up with Argyle-patterned socks, each with a round metal rivet on the side, which since then have been repeatedly on offer as a Special Edition in Aluminium Tins, with resealable lids. Whether it’s for Christmas, with unusual reindeer antlers, as a comic in the style of Roy Lichtenstein or with a summery check pattern: this special packaging is both practical, as the tin can be reused for numerous other purposes, and it looks good. Burlington, a company in the Falke Group, has once again clearly demonstrated – as on previous occasions – that packaging for simple products such as socks needn’t be dull. Their popular foot warmers can be purchased in fake pieces of tin cake or in sandwich packaging. They can even be hung up on a Christmas tree, as special decorations – in little organza bags or indeed beautifully sparkling baubles.