Overview: News
Foto: ADIDAS AG
Adidas Boosts Recycling with Trainers
04/06/2019
Adidas, the world-famous sporting goods manufacturer, wants to push its objective to boost recycling even more in the future using a new method of shoe development. Following hot on the heels of the Parley shoe, created from ocean plastic, the FUTURECRAFT.LOOP shoe, a 100% recyclable shoe, is due to hit the market from 2021.
Foto: Tim Reckmann@ flickr.com
EU Tobacco Products Directive: Track and Trace for tobacco products
07/05/2019
The first phase of the revised EU Directive on the traceability of tobacco products comes into effect on 20 May 2019. From then on cigarette packs etc. will have to be labelled with an individual ID code.
Bild: DS Smith
Unboxing experiences for e-Commerce packaging
04/05/2019
The online trading sector is booming. And this means an increased demand for packaging. Besides expecting packaging to protect goods during transport, consumers have high requirements with regard to design and convenience. The manufacturers’ answer: Functional and creative packaging for positive customer experiences.
Waschmittel gehören nicht in Kinderhände. Darauf weißt dieses Gefahrensymbol hin. Foto: 185630844 | Urheber- fotohansel / fotolia.com
Packaging Symbols, Part 4: User safety
23/11/2018
In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com
The unboxing experience as part of brand communication
23/11/2018
Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
Forgot the tomato ketchup for your French fries? Order online and have it delivered by drone rather than collecting it in the car – this is more eco-friendly. Photo: Amazon
Parcel by Drone: 13 minutes from the order to delivery
19/11/2018
It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia
Packaging Symbols, Part 3: Recycling
09/11/2018
In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.
The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia
Karaoke Packaging
19/10/2018
As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
Bottles instead of the Watering Can
24/08/2018
Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
Gamified packaging
26/07/2018
There’s currently a new marketing trend called gamification, and this trend is becoming increasingly important in the packaging industry with the rise in digitisation.