Overview: News

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It doesn’t just look good: The Adidas FUTURECRAFT.LOOP is a running shoe that is 100% recyclable. Photo: ADIDAS AG

Foto: ADIDAS AG

Adidas Boosts Recycling with Trainers

04/06/2019

Adidas, the world-famous sporting goods manufacturer, wants to push its objective to boost recycling even more in the future using a new method of shoe development. Following hot on the heels of the Parley shoe, created from ocean plastic, the FUTURECRAFT.LOOP shoe, a 100% recyclable shoe, is due to hit the market from 2021.
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From 20 May 2019 cigarette packaging and related product packaging in the EU must be marked with an individual ID code pursuant to the EU Tobacco Product Directive. Photo: Tim Reckmann@ flickr.com

Foto: Tim Reckmann@ flickr.com

EU Tobacco Products Directive: Track and Trace for tobacco products

07/05/2019

The first phase of the revised EU Directive on the traceability of tobacco products comes into effect on 20 May 2019. From then on cigarette packs etc. will have to be labelled with an individual ID code.
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“The Modern Man

Bild: DS Smith

Unboxing experiences for e-Commerce packaging

04/05/2019

The online trading sector is booming. And this means an increased demand for packaging. Besides expecting packaging to protect goods during transport, consumers have high requirements with regard to design and convenience. The manufacturers’ answer: Functional and creative packaging for positive customer experiences.
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This hazard symbol tells us that washing detergent must not be handled by children. Photo: 185630844 | Copyright: fotohansel, fotolia.com

Waschmittel gehören nicht in Kinderhände. Darauf weißt dieses Gefahrensymbol hin. Foto: 185630844 | Urheber- fotohansel / fotolia.com

Packaging Symbols, Part 4: User safety

23/11/2018

In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
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A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

The unboxing experience as part of brand communication

23/11/2018

Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
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Forgot the tomato ketchup for your French fries? Order online and have it delivered by drone rather than collecting it in the car – this is more eco-friendly. Photo:  Amazon

Forgot the tomato ketchup for your French fries? Order online and have it delivered by drone rather than collecting it in the car – this is more eco-friendly. Photo: Amazon

Parcel by Drone: 13 minutes from the order to delivery

19/11/2018

It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
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The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

Packaging Symbols, Part 3: Recycling

09/11/2018

In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.
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The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

Karaoke Packaging

19/10/2018

As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
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Water from the bottle: the Solar Dripper makes for an optimum water supply for plants – from orchids to tomatoes. Photo: Solar Dripper

Bottles instead of the Watering Can

24/08/2018

Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
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Digitisation and augmented reality applications on packaging are increasingly blurring the distinction between the real and digital worlds.

Gamified packaging

26/07/2018

There’s currently a new marketing trend called gamification, and this trend is becoming increasingly important in the packaging industry with the rise in digitisation.
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