04/06/2019Adidas, the world-famous sporting goods manufacturer, wants to push its objective to boost recycling even more in the future using a new method of shoe development. Following hot on the heels of the Parley shoe, created from ocean plastic, the FUTURECRAFT.LOOP shoe, a 100% recyclable shoe, is due to hit the market from 2021.
07/05/2019The first phase of the revised EU Directive on the traceability of tobacco products comes into effect on 20 May 2019. From then on cigarette packs etc. will have to be labelled with an individual ID code.
04/05/2019The online trading sector is booming. And this means an increased demand for packaging. Besides expecting packaging to protect goods during transport, consumers have high requirements with regard to design and convenience. The manufacturers’ answer: Functional and creative packaging for positive customer experiences.
23/11/2018In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
23/11/2018Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
19/11/2018It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
09/11/2018In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.
19/10/2018As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
24/08/2018Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
26/07/2018There’s currently a new marketing trend called gamification, and this trend is becoming increasingly important in the packaging industry with the rise in digitisation.