Image: Froneri Finland Oy
Foto: BOEHMERT & BOEHMERT
14.09.2020
Trademark law interview: How do I go about protecting a form of packaging?
A fight’s afoot in the packaging sector. No question about it: manufacturers of packaging and also manufacturers of packaging machinery are brought before their competitors in courts of law at lightning speeds when it comes to competition law matters. When is it worth putting up a fight, and what should companies protect using trademarks?
Foto: Lambertz, StephanRauh
Photo: Langnese/Unilever
10.09.2020
Our ice cream packaging for 2020: From ice lollies to ice cream for dogs
When the temperatures rise, grab an ice cream. In the dog days of summer, when temperatures reach over 30 degrees Celsius, everyone is desperate to cool down. The wide variety of types of ice cream in the frozen aisle increases every year and the colourful world of ice cream packaging design develops to keep pace with it. We present a selection of our ice cream packaging for 2020 here.
Foto: HARIBO
07.04.2020
Haribo celebrates its 100th anniversary
The family business was founded on 13 December 1920 and will be celebrating its 100th anniversary this year. Today, consumers around the world enjoy this popular confectionery, which is regularly brought to market in new packaging designs. Easter 2020 is no exception: new special editions have been released this year.
Foto: Mondelēz International
Foto: Lidl UK
© Ritter Sport
18.02.2020
Packing Ritter Sport in paper
Whenever German consumers hear the words Quality. Chocolate. Squared., they immediately think of Ritter Sport chocolate – and have done for almost fifty years. After all, the chocolate brand, manufactured by Alfred Ritter GmbH & Co. KG, has been around for nearly one hundred years. But the iconic packaging and its sweet content are popular outside of Germany as well.