The regional focus trend in the packaging sector


Regional foods and eco seals both lack uniform labels on packaging. Photo: Federal Institute for Agriculture and Food (BLE)

What are regional products?

Packaging seal for regional foods

Tomatoes with price tag

Carrefour in France provides standardised information on the origin of foods. Photo: Chambourcy © Lagazeta, Carrefour DR photo 4

Packaging labels for regional products in the European Union

Regional label

In 2012, Germany implemented a voluntary label, the Regional Window for regional products. In 2018, 770 licensees were using the packaging label.

Packaging labels for regional products in the USA                        

What do customers expect of their packaging?  

Warning: counterfeit food!