Today's packaging can do far more than you'd think. The magic word is interactivity. Modern technologies have thrown the doors wide open for users and manufacturers and introduced a new world with a whole new dimension than our usual scope.
Facts & Figures
Interactivity
Today's packaging can do far more than you'd think. The magic word is interactivity. Modern technologies have thrown the doors wide open for users and manufacturers and introduced a new world with a whole new dimension than our usual scope.
Consumer opinions
Prefer interactive packaging.
Would download brand apps to interact with packaging.
To warm up for the upcoming #interpack in Düsseldorf, the trade fair is announcing its presence online, for now, with an entertaining take on this theme. Our campaign is as diverse, fun and charming as the exhibitors and visitors of interpack themselves, and attracts just as much attention.
The new label interpack alliance spans all international events staged by Messe Düsseldorf under its Processing & Packaging portfolio.
The interpack alliance addresses the target groups of food, beverage, confectionery and bakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event.
