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According to consumer protection organisations, companies have to pay more attention to educating consumers about the criteria and performance of sustainable packaging. Photo: Messe Düsseldorf

According to consumer protection organisations, companies have to pay more attention to educating consumers about the criteria and performance of sustainable packaging. Photo: Messe Düsseldorf, Constanze Tillmann

Eco Design: there is more to it

Environment-friendly design must also find its place in attention-grabbing advertising on the retail shelf – said various recycling specialists at the Forum Eco Design. Photo: Messe Düsseldorf

Environment-friendly design must also find its place in attention-grabbing advertising on the retail shelf – said various recycling specialists at the Forum Eco Design. Photo: Messe Düsseldorf, Constanze Tillmann

The importance of product protection

Integration of eco design

Packaging is complex in itself and therefore the integration of eco design poses additional challenges to consumer goods manufacturers. Photo: Messe Düsseldorf

Packaging is complex in itself and therefore the integration of eco design poses additional challenges to consumer goods manufacturers. Photo: Messe Düsseldorf, Constanze Tillmann