After the British government imposed a fee on plastic bags in 2015 with the aim of reducing consumption, supermarket chain
Tesco is going even one step further: they donate the funds raised with these bags to environmental organisations. The gimmick: shoppers themselves can vote for the local organizations that should benefit from the money. All in all this campaign raised 11.5 million pounds in steps of 12,000, 10,000 and 8,000 pounds – this corresponds to the revenue generated by the group with plastic bags since October 2015.