From operator to consumer, DUNE enhances the bakery-pastry section.

 The BVP aisle is a powerful driver of in-store appeal. It plays a key role in customer loyalty and directly contributes to the perceived quality of the brand.

Behind the scenes, however, it also represents a major operational challenge for retailers and manufacturers, with a clear on-the-ground objective: simplify to perform.

 

• Time savings for teams

• Improved operational flow

• Optimized management of product flows

DUNE automates and simplifies packaging:

 

Depending on your needs, our semi-automatic or automatic packaging machines enable you to pack, label, and seal a wide variety of BVP products. Designed for real-world operations and supported by a comprehensive service (installation, training, and follow-up), they offer:

 

✔️ Fast and efficient packaging

✔️ High format flexibility

✔️ Simplified sealing

✔️ Controlled production rates

✔️ Easier shelf replenishment

✔️ Consistent, clean, and attractive displays

✔️ Enhanced product presentation

✔️ Ergonomics that reduce musculoskeletal disorders (MSDs) and workplace accidents

✔️ Compliance with CE standards and INRS recommendations

 

Proven results in the field:

 

• Hyper U Agde: “An intuitive machine that is easy to operate”

 

• E. Leclerc Bois-d’Arcy: “We can’t do without it anymore—it has become our new way of working”

• Super U Benin: “Since installing the machine, our teams have saved valuable time on packaging, and the aisle is significantly more attractive for our customers”

An all-in-one solution addressing environmental challenges:

 

Alongside performance, the ecological transition is now central. 59% of professionals consider packaging impact a priority, and 85% aim to reduce single-use plastics (source: Infopro Digital, 2025).

 

In this context, DUNE offers a comprehensive approach combining machinery and more responsible packaging. Our VISIODUNE packaging range can reduce plastic usage in-store by up to 97% (calculated compared to rigid, 100% plastic packaging of equivalent capacity).

Primarily made of paper, our packaging is more sustainable and responsible, while giving products a premium, artisanal, and indulgent appeal. The transparent front window still ensures full product visibility.

 

Measurable results in the field:

 

• Hyper U Agde (France):

The store plans to eliminate 121,000 plastic packages by 2026—approximately 6 tonnes of plastic per year.

“This innovation combines operational performance with environmental commitment. We are reducing our plastic consumption while maintaining an attractive presentation of our bakery products, with faster and more efficient shelf replenishment.”

 

• Gaedabakstur (Iceland):

A leader in cereal product manufacturing, the company uses more than 2 million DUNE packages per year and reports a 70% reduction in plastic waste, decreasing from 13.3 tonnes to 4 tonnes annually.

Consumer benefits are also measurable:

 

According to a 2025 Ipsos study, 86% of consumers are looking to reduce their plastic use, and more than 70% are influenced by packaging design and product visibility.

 

The DUNE solution directly meets these new expectations:

 

✔️ Up to 97% less plastic in-store

✔️ Perfect product visibility

✔️ Traditional, indulgent design

✔️ Optimized protection and hygiene

✔️ Enhanced convenience

✔️ Recyclable solutions

 

A complete packaging process to transform and energize the BVP aisle:

Our combination of automated packaging solutions and responsible materials delivers a triple, tangible impact on the BVP aisle.

It simultaneously improves in-store operational performance, enhances shelf appeal, and strengthens retailers’ environmental commitment.

Designed to meet both current and future challenges in food retail, this solution also has a measurable impact on consumers, with an increase of over 10% in in-store revenue.

 

Exhibitor Data Sheet