26.01.2026
The global rollout of GS1 2D codes is paving the way for an even greater transformation — one driven not only by innovation, but also by regulation. Across Europe, sustainability and circularity are becoming legal requirements, not just aspirations.
Under the EU Ecodesign for Sustainable Products Regulation (ESPR) — enacted by the European Parliament and the Council of the EU (following a proposal by the European Commission) — manufacturers will, in the near future, be required to provide detailed, standardised product data in digital form for certain product groups. The regulation aims to make all products on the EU market more durable, repairable, resource-efficient, and traceable throughout their lifecycle.