Premium cellulose boxes for premium products: silk-matt, multi-coated premium wood pulp boxes score points with their particularly white colour thereby ensuring brilliant colour reproduction for high-end printed products. Photo: © Sappi

More Luxury for Confectionary Packaging in 2019

For 2019 new product formats in an exquisite design, made from environment-friendly materials and featuring convenient handling and personalisation options are expected in the confectionary industry.

Three wishes in one: luxurious, personal and practical

1.) Unadulterated luxury

2019 will see clear and classy designs move to the foreground: tactile properties and new finishing technologies for adding value are just as much centre stage here as are matt surfaces and tissue paper for upgrading the unwrapping experience.

2.) Personalised

Here mix’n’match ensures a particularly personal lifestyle: you can mix your nuts – even smallest portions for singles – this is why shoppers can select from a wide variety of packaging such as film bags or plastic cups.

Almonds in – peanuts out: shoppers can compile their nut mix at their discretion using an in-store display and take it home with them safely and conveniently packaged in a self-service container with screw cap. Photo: © RPC Packaging Holdings

3.) Practical

Sweet snacks for in-between meal consumption should be rich in nutrients, taste and conveniently packaged. For this personal “out-of-home nutrition” innovative packaging solutions offer intuitive handling and easy opening and closing.

Booming Demand: Stand-up Pouches

Stand-up pouches are said to experience a particular upswing in 2019. The demand for pouch-type plastic packaging is expected to rise by about 4.2% by 2025. As early as 2017 45.7 billion stand-up pouches were already consumed in 11 Euopean countries. This was about one billion units more than forecast. Over the past two decades the sales of stand-up pouches in Europe have increased by about 17 times.

This is not only due to their many advantages: they are easy to open and re-close, unbreakable and very light. Healthy snacks such as veggie crisps and nuts can increasingly be purchased in stand-up pouches alongside chocolate candies and other chocolate creations.

Particularly environment-friendly and up and coming: packaging material combinations – e.g. stand-up pouches without aluminium, made of digitally printed composite paper.