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FreeWater offers these 474 ml aluminum bottles as one option

Image: FreeWater

FREEWATER’S RADICAL, AD-DRIVEN PACKAGING CONCEPT AIMS TO DISRUPT THE INDUSTRY

17/10/2023

A Texas startup aims to disrupt the food and beverage industry by turning the marketing of such products on its head. Austin-based FreeWater sells advertising on paper cartons and aluminum bottles of drinking water and then gives away those containers for free, while donation a portion of its proceeds to charity.
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The compact På(fyll) containers stack neatly for both storage and transportation.

Image: Form Us With Love

Designing for Circular Consumer Goods Packaging

21/09/2023

Four Nordic companies partnered to create a new circular service for consumer packaged goods. Called På(fyll), it is an app-based subscription service for household products made by conglomerate Orkla. Honored recently by Fast Company, it uses specially designed reusable and recyclable HDPE containers and aims to reduce single-use packaging waste.
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Oval labels printed with shiny bright metallic colours

Image: Actega

Sustainable print finishing

12/09/2023

Embossing, colour effects and particularly metallic sheens catch the eyes at points of sale. Finishing labels and folded boxes with conventional embossing foil, however, creates lots of film waste. But now an alternative, which allows metallic pigments to be applied selectively and cost-effectively and which consequently eliminates the need for plastic film, has arrived.
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Hands on a laptop

Image: Adobe stock/Suttiphong

What does artificial intelligence have to offer in the field of packaging design?

10/08/2023

AI systems have played a role in our everyday lives for a long time now and have become an integral part of the industrial sector. Whether used in manufacturing, logistics or quality control, they complete many tasks more quickly than humans. But what does artificial intelligence have to offer in the creative sphere?
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