Image: FreeWater
FREEWATER’S RADICAL, AD-DRIVEN PACKAGING CONCEPT AIMS TO DISRUPT THE INDUSTRY
17.10.2023
A Texas startup aims to disrupt the food and beverage industry by turning the marketing of such products on its head. Austin-based FreeWater sells advertising on paper cartons and aluminum bottles of drinking water and then gives away those containers for free, while donation a portion of its proceeds to charity.
Image: Form Us With Love
Designing for Circular Consumer Goods Packaging
21.09.2023
Four Nordic companies partnered to create a new circular service for consumer packaged goods. Called På(fyll), it is an app-based subscription service for household products made by conglomerate Orkla. Honored recently by Fast Company, it uses specially designed reusable and recyclable HDPE containers and aims to reduce single-use packaging waste.
Image: Actega
Sustainable print finishing
12.09.2023
Embossing, colour effects and particularly metallic sheens catch the eyes at points of sale. Finishing labels and folded boxes with conventional embossing foil, however, creates lots of film waste. But now an alternative, which allows metallic pigments to be applied selectively and cost-effectively and which consequently eliminates the need for plastic film, has arrived.
Image: Adobe stock/Suttiphong
What does artificial intelligence have to offer in the field of packaging design?
10.08.2023
AI systems have played a role in our everyday lives for a long time now and have become an integral part of the industrial sector. Whether used in manufacturing, logistics or quality control, they complete many tasks more quickly than humans. But what does artificial intelligence have to offer in the creative sphere?