Part 1

In the first part of the interview, interpack Magazine speaks with Alexander Witt, packaging engineer at pacproject, about his research on how packaging impacts foods and the qualities that make packaging optimal.

Part 2

In the second part of the interview, interpack Magazine speaks with Alexander Witt about packaging-based product protection, the SAVE FOOD Initiative and the relative importance of compostable packaging in the market.

“Most companies don’t understand that products and industries have gender.”

01/12/2015

Part 1

Diana Jaffé is the creator of gender marketing and CEO of bluestone AG. Gender marketing combines research results in psychology, anthropology, evolutionary and social biology, economics, etc. with empirical research and, on this basis, seeks to establish gender-specific marketing solutions.

There’s only a small number of people who don’t feel that things have gender.

04/12/2015

Part 2

Diana Jaffé is the creator of gender marketing and CEO of bluestone AG. Gender marketing combines research results in psychology, anthropology, evolutionary and social biology, economics, etc. with empirical research and, on this basis, seeks to establish gender-specific marketing solutions.

"We need to be aware that there are different types of purchasing motivation for what appears to be the same product."

08/12/2015

Part 3

Diana Jaffé is the creator of gender marketing and CEO of bluestone AG. Gender marketing combines research results in psychology, anthropology, evolutionary and social biology, economics, etc. with empirical research and, on this basis, seeks to establish gender-specific marketing solutions.