Digitisation and augmented reality applications on packaging are increasingly blurring the distinction between the real and digital worlds. This creates countless opportunities for gamification. Photo: Blippar
A gamified letter was sent to several interpack 2017 exhibitors by Messe Düsseldorf. Photo: Messe Düsseldorf
As early as 15 years ago the fast-food chain started the Monopoly raffle that animates shoppers to buy products in a playful way time and again. They rewarded for this by various instant wins and collectors’ prizes.
Photo: McDonald’s Germany