A special shape for each body
A long, narrow light bulb can be likened to the body of a dragonfly, a rounded bulb is like that of a beetle, and a spiral bulb is shown on the package as the thick stripes on the body of a bee. By adding strategically placed cutouts to the carton, the picture on the package and the shape of the bulb complement each other, forming a harmonious overall impression. Thanks to these smart associations, the customer sees more than a simple lamp, as each product has turned into a very specific item with its own character. Each picture is based on a diagram from old physics and biology textbooks, presented in the style of an engraving, thus combining a fresh design with a trendy retro style.