Series: Packaging Icons

100-gram sized Toblerone packaging

Toblerone’s success story started with its 100-gram packaging with the iconic triangular shape. Photo: Mondelēz International

Toblerone’s packaging: Reminiscent of the mountain range

Toblerone: the history of a love(d) triangle

The symbiosis of product and packaging

Open 100-gram sized Toblerone packaging

To make a true packaging icon, you need a unique shape and content to match. Photo: Mondelēz International

Packaging with innovative marketing strategies