Lenor bottles with digital watermark

Lenor laundry perfume bottles have been equipped with digital watermarks since autumn 2020. (Image: P&G)

Procter & Gamble is packaging the future

Jürgen Dornheim is responsible for packaging development at Procter & Gamble

Jürgen Dornheim, Director Corporate Packaging Sustainability & Innovation at Procter & Gamble (Image: P&G)

A tube of Blend-A-Med toothpaste

P&G now processes recyclable tubes made out of mono-material (Image: P&G)

Multifunctional packaging

Customers are slow to adapt to change