Photo: Microsoft

Barrier-free packaging for barrier-free gaming. Photo: Microsoft

Karaoke Packaging: how eye-catching multi-media packaging influences the customer experience

Do away with standard packaging

Unique and striking

Photo: hmv

The rule for DVDs: the packaging must catch the eye. Photo: hmv

What you see is what you get

Photo: Apple

The pioneer in multi-media packaging is the US group Apple. For decades they have remained true to their minimalist design. Photo: Apple

Men and women

Barrier-free unboxing