Stand up pouches popular as packaging for baked goods

According to a recent study by market research company Smithers Pira, the market for stand up pouches is booming throughout the entire foods industry.

Stand up pouches offer advantages compared to bag-in-box solutions:

• less packaging materials, which in turn means less waste
• product information is available until final consumption (the outer packaging, which contains the nutritional information, is often disposed of immediately)
• low weight
• practical use
• easy to open
• long shelf-life, long-lasting freshness
• transparent windows allow consumers to see content prior to opening
• also available in single size portions
• resealable closures prevent food waste and contamination
• surface provides an ideal communication space for marketing

Grain products are always sensitive to moisture. To prevent the moisture from penetrating the packaging and potentially causing microbial spoilage, the packaging material is of particular importance. Plastics such as polypropylene and polyethylene are still often used and mixed together. Like most laminate foils, these cannot be recycled completely. However, the demand for bio-based packaging solutions is increasing—and the packaging industry is reacting.

• Mexico: Frozen cheese sandwich in a resealable, biodegradable, paper-based bag
• Brazil: Muesli in plastic packaging and a biodegradable, compostable cardboard bowl
• India: Wholemeal wheat flour in a biodegradable and resealable plastic bag
• South Africa: Oat flakes in 100 percent compostable plastic packaging, which is also biodegradable in the ocean. Box made of recycled fibres, top layer made of fresh fibres certified by the Forest Stewardship Council. Labels printed using vegetable-based ink
• Germany: Porridge in cardboard packaging, consisting of 90 percent recycled paper. The paper bottom enables consumers to quickly split the individual packaging parts into separate recycling streams
• USA: Pop-up bowl for oat flakes in practical cardboard packaging—flat for easier storage, for consumption simply open the upper perforation and fill to the line with hot water