Increasing recycling of cosmetics packaging

By 2030, L’Oréal product packaging will be made either from recycled or organic-based sources. One of the objectives for this push for sustainability is termed “L’Oréal for the future”. To achieve this, we need to get better at sorting and separating our recyclables, or, as the group puts it, “Schön trennen” (The Beauty of Sorting). An attention-grabbing PR campaign was launched under this name at the end of 2020 in Switzerland, together with the umbrella organization Swiss Recycling. This campaign aimed to increase consumers’ awareness on the subject of sorting waste, and to provide more knowledge and clarification simultaneously.

“As a leading company in the cosmetics industry, our responsibility is not only to provide the purest and best formulas and packaging, but also to encourage our consumers to adopt more sustainable usage patterns,” explains Sophie Berrest, Country Manager for L’Oréal Switzerland. “This campaign aims to support them in separating their beauty product packaging and thus to contribute to the circular economy, which is in line with the main objective of L’Oréal’s packaging strategy.”

The French cosmetics giant is making huge leaps in the circular economy sector and has stated that they developed the first form of cosmetics packaging made from collected and recycled carbon dioxide emissions in 2020. One new plastic bottle was created in a joint project with LanzaTech and Total.